Overpricing your Property - Are you?
Overpricing your property, even by a little, can…
1. Reduce agent showings
2. Minimize advertising response
3. Eliminate interested buyers
4. Attract unsuitable buyers
5. Eliminate potential offers
6. Help sell competitive homes for sale
7. Cause problems with appraisals
8. Increases holding costs
9. Increases maintenance costs
10. Leads buyers to ask the question, "What is wrong?"
11. Leads to buyers to do "scared negotiations"
12. It is the first impression that you do not want
Benefits of proper pricing can…
1. Cause a faster sale
2. Minimize hassles and inconveniences
3. Attract the right target market buyers
4. Increase agent showings
5. Encourage stronger offers
6. Increase net proceeds
7. Create a sense of urgency in the buyer
8. Encourage multiple offers
9. Create an "in industry" buzz
10. Causes compliant buyers
11. Less "nibbling" after the close
12. Less buyer’s remorse
Let us match the pricing philosophies to your goals!
Sincerely,
TOM SACHDEVA
www.thetorontorealestate.com